Marketing

Chairperson : Derrick Collins

Faculty : Zafar Bokhari, Terrence Kearney

The College of Business offers a Bachelor of Science degree in Business and Administration, with a concentration in Marketing. A marketing student learns about advertising, consumer behavior, marketing research, brand management, and numerous other marketing techniques and concepts. Graduates usually enter companies in sales, research or assistant buyer positions. They can expect to be promoted to brand management, sales supervision or general management positions. Some firms expect all employees to have strong marketing backgrounds. 

General Education Requirements (39 credit hours)

• Composition 9 credit hours

ENG 1270/127, 1280/128, ENG 2790/279.

• Humanities 12 credit hours

CMAT 2030/ 203 or 2210/ 221; 3 hours in humanities/fine arts, 6 hours in a single foreign language.

• Mathematics 3 credit hours

MATH 1200/162.

• Natural Sciences 6 credit hours

3 credit hours from biological sciences and 3 credit hours from physical sciences. At least one course must be with a laboratory.

• Social Sciences 9 credit hours

ECON 1010/101, ECON 1020/102 and one diversity course.

Business Core Courses (45 credit hours)

ACCT 2110/110, 2111/111, 1290/290, FIN 2660/266, INSY 1370/137, QBA 2000/200, QBA 2010/201, MGMT 3240/224, MGMT 3010/249, MGMT 3020/251, MGMT 4890/389, MGMT 4850/358, QBA 1500, MGMT 1030 and MKTG 3110/276.

Marketing Major Courses (18 credit hours)

MKTG 3780/378, MKTG 4880/386, MKTG 4830/383, and 9 additional hours selected from Marketing courses.

Business Electives (9 credit hours)

Select 9 hours of upper-division business courses.

Non-Business Electives (9 credit hours)

Minor in Marketing (21 credit hours)

Required Courses (15 credit hours)

INSY 1370/ 137, QBA 2000/ 200; MKTG 3110/ 276, 4880/ 386, 4830/ 383.

Elective Courses (6 credit hours)

Any 3000 or 4000 level advanced marketing course.

Minor in Sales and Sales Management (21 credit hours)

Required Courses (18 credit hours)

ACCT 2110, ACCT 1290/2291, MKTG 3110, MKTG 3200, MKTG 3790, MKTG 4200

Elective Courses (3 credit hours)

MKTG 3600, MKTG 3650, BLP 2070

Marketing (MKTG) Course Offerings

3110/ 276 PRINCIPLES OF MARKETING (3)

Prerequisite: Junior standing.

Description and analysis of marketing from a managerial systems perspective. Emphasis on vocabulary, principles, concepts and strategies relative to customer selection and satisfaction via the right product, distribution channels, promotion and price.

3620/ 286 PRINCIPLES OF ADVERTISING (3)

Prerequisite: MKTG 3110/ 276.

An introductory course in advertising focusing attention on general principles and advertising techniques. Social and economic role of advertising; planning the advertising campaign; the role of research and other methods of gathering information; creating messages; and using advertising effectively.

3630/ 363 PRODUCT MANAGEMENT AND NEW PRODUCT DEVELOPMENT (3)

Prerequisite: MKTG 3110/ 276.

The development of competitive products and strategic brands through the product cycle, including new product development. The role of the product brand manager in developing strategies for product and product lines.

MKTG 3705 ENTREPRENEURIAL SALES & MARKETING (3)

Prerequisite: MGMT 2520 – SMALL BUSINESS MGMT & ENTREPRENEURSHIP

The planning and execution of a sales and marketing strategy, including basic market analysis and segmentation, in the entrepreneurial business setting. The use of guerilla marketing techniques, as well as the Internet and social media technology, will be explored.

3750/ 375 CHANNEL OF DISTRIBUTION ANALYSIS (3)

Prerequisite: MKTG 3110/ 276.

Management of the channel of distribution as part of the marketing mix. Channel of distribution for both consumer and industrial goods will be analyzed with detailed study of two major middlemen, retailers and wholesalers.

3770/ 377 MARKETING COMMUNICATIONS AND PROMOTION (3)

Prerequisite: MKTG 3110/ 276.

Management of the overall promotional effort as part of the marketing mix. Special emphasis on the interrelationship and coordination of advertising, personal selling, sales promotion, and public relations. Detailed examination of techniques and procedures used in the communication process.

3780/ 378 CONSUMER BEHAVIOR (3)

Prerequisite: MKTG 3110/ 276.

Description and analysis of consumer motivation and buying behavior from a business perspective. Emphasis on cognition, affect, behavior, environmental influences, and the decision process. Buyer behavior models and theories are explored.

3790/ 379 SALES ADMINISTRATION AND CONTROL (3)

Prerequisite: MKTG 3110/ 276.

Principles and techniques in the management of the sales effort. Management of the sales force including selection, recruiting, training, motivation, sales forecasting, sales budgets, relation of selling to advertising and sales promotion.

3840/ 384 PHYSICAL DISTRIBUTION AND MARKETING LOGISTICS (3)

Prerequisite: MKTG 3110/ 276

An examination of the issues relating to the transportation, inventory, purchasing, storing and control of products in a marketing channel.

4820/ 382 INTERNATIONAL MARKETING (3)

Prerequisite: MKTG 3110/ 276, FIN 2660/ 266, and senior standing.

Exploration of the marketing of products and services in more than one nation. Emphasis placed on marketing opportunities, market entry strategies, and the application of the marketing mix in the foreign environment.

4830/ 383 MARKETING RESEARCH (3)

Prerequisite: MKGT 3110/ 276, QBA 2000/ 200.

Principles, procedures, and techniques involved in planning research studies and in gathering, analyzing and interpreting research data used in the solution of marketing problems. Writing emphasis course.

4880/ 386 ADVANCED MARKETING MANAGEMENT (3)

Prerequisite: Admitted major or minor. Senior standing plus completion of MKTG 3110/ 276 and 9 hours of marketing.

A case method course dealing with the problem solving and decision making activities of the marketing executive. Particular attention is given to planning and organizing marketing strategy and understanding concepts. Writing emphasis course.

4900/ 390 SPECIAL TOPICS IN MARKETING (1 - 3)

Prerequisite: MKTG 3110/ 276 or consent of the instructor.

An exploration of special topics or current issues in the field of marketing. Offered irregularly. May be repeated for a maximum of six credit hours under different topics.

4990/ 399 INDEPENDENT STUDY AND SPECIAL PROBLEMS (3)

Prerequisite: Senior standing and consent of the department.

Designed for independent research and study of special marketing problems. A comprehensive research paper is required. Maximum of two enrollments, not in the same term, for a total of six credit hours.