Chicago State University

Personal Branding

“Personal branding is the strategic and systematic process by which individuals determine, define, differentiate themselves from others or their competitors initially within a specific marketplace, industry or platform by their definable style, ability, message or values through a method of intentional positioning, building and leveraging of their unique purpose, attributes and expertise to be recognized as the authority or celebrity in their chosen field.”

-Rachel Quilty, Brand Yourself

How to build your Personal Brand
  1. Define your overall aspirations.
    Clearly define your goals and objectives and be sure that they are concise.

  2. Do Your Research
    Research the steps it takes to reach your objectives and goals. Learn from others who are in the position you aspire to be in. What were their biggest success and mistakes? What can you take from them and apply to yourself to aid in building your brand?

  3. Determine your brand attributes.
    How do you want your brand to portray you? What adjectives do you want to be associated with? What do you want to be known for?

  4. Assess your current state.
    What are you doing now that is contributing to your current brand? How do other perceive you now? What can you change and why do you need to change it?

  5. Create your game plan.
    Your game plan should include all aspects of you and how you present yourself and they should be very specific. From your physical appearance, your social media presence and how you communicate are qualities you want to take into consideration as you’re creating your plan.

  6. Manage your brand.
    You should be proactive when managing your brand. All aspects of your brand should be in sync and reinforce your brand attributes.