The Department of Integrated Marketing Communications facilitates dialogue between Chicago State University, the public, the campus community and the media. This department establishes and nurtures relationships with University constituents through:
- Public Relations: Captures and disseminates news through the media
- Internal Communications: Ensures an informed campus community
- Community Relations: promotes University programs and the accomplishments through the use of community outreach initiatives.
- Marketing and Advertising: Highlights CSU through commercial media and social marketing.
The mission of the Integrated Marketing Communications department is to plan and implement coordinated strategic and creative communications to support and increase enrollment, retention, and graduation. The department manages the CSU brand and ensures its integration across all University marketing messages and programs in order to enhance visibility and awareness among prospective and enrolled students, parents, faculty, staff, alumni, legislators, and the community. Our department works with academic departments and administrative units to strengthen the University’s position and presence in higher education and ensure clear and accurate communication about the University.