Marketing Program

The College of Business offers a Bachelor of Science degree in Business and Administration, with a concentration in Marketing. A marketing student learns about advertising, consumer behavior, marketing research, brand management, and numerous other marketing techniques and concepts. Graduates usually enter companies in sales, research or assistant buyer positions. They can expect to be promoted to brand management, sales supervision or general management positions. Some firms expect all employees to havestrong marketing backgrounds.

Degree Requirements
Courses Description