Marketing Courses Description

3110 PRINCIPLES OF MARKETING (3)
Prerequisites: Junior standing
Description and analysis of marketing from a managerial systems perspective. Emphasis on vocabulary, principles, concepts and strategies relative to customer selection and satisfaction via the right product, distribution channels, promotion and price.

3620 PRINCIPLES OF ADVERTISING (3)
Prerequisites: MKTG 3110
An introductory course in advertising focusing attention on general principles and advertising techniques. Social and economic role of advertising; planning the advertising campaign; the role of research and other methods of gathering information; creating messages; and using advertising effectively

3630 PRODUCT MANAGEMENT AND NEW PRODUCT DEVELOPMENT (3)
Prerequisites: MKTG 3110
The development of competitive products and strategic brands through the product cycle, including new product development. The role of the product brand manager in developing strategies for product and product lines.

3750 CHANNEL OF DISTRIBUTION ANALYSIS (3)
Prerequisites: MKTG 3110
Management of the channel of distribution as part of the marketing mix. Channel of distribution for both consumer and industrial goods will be analyzed with detailed study of two major middlemen, retailers and wholesalers.

3770 MARKETING COMMUNICATIONS AND PROMOTION (3)
Prerequisites: MKTG 3110
Management of the overall promotional effort as part of the marketing mix. Special emphasis on the interrelationship and coordination of advertising, personal selling, sales promotion, and public relations. Detailed examination of techniques and procedures used in the communication process.

3780 CONSUMER BEHAVIOR (3)
Prerequisites: MKTG 3110
Description and analysis of consumer motivation and buying behavior from a business perspective. Emphasis on cognition, affect, behavior, environmental influences, and the decision process. Buyer behavior models and theories are explored.

3790 SALES ADMINISTRATION AND CONTROL (3)
Prerequisites: MKTG 3110
Principles and techniques in the management of the sales effort. Management of the sales force including selection, recruiting, training, motivation, sales forecasting, sales budgets, relation of selling to advertising and sales promotion.

4820 INTERNATIONAL MARKETING (3)
Prerequisites: MKTG 3110 , FIN 2660, and senior standing
Exploration of the marketing of products and services in more than one nation. Emphasis placed on marketing opportunities, market entry strategies, and the application of the marketing mix in the foreign environment.

4830 MARKETING RESEARCH (3)
Prerequisites: MKGT 3110 , QBA 2000
Principles, procedures, and techniques involved in planning research studies and in gathering, analyzing and interpreting research data used in the solution of marketing problems. Writing emphasis course.

3840 PHYSICAL DISTRIBUTION AND MARKETING LOGISTICS (3)
Prerequisites: MKTG 3110
An examination of the issues relating to the transportation, inventory, purchasing, storing and control of products in a marketing channel.

4880 ADVANCED MARKETING MANAGEMENT (3)
Prerequisites: Admitted major or minor. Senior standing plus completion of MKTG 3110 and 9 hours of marketing
A case method course dealing with the problem solving and decision making activities of the marketing executive. Particular attention is given to planning and organizing marketing strategy and understanding concepts. Writing emphasis course.

4900 SPECIAL TOPICS IN MARKETING (1 - 3)
Prerequisites: MKTG 3110 or consent of the instructor
An exploration of special topics or current issues in the field of marketing. Offered irregularly. May be repeated for a maximum of six credit hours under different topics.

4990 INDEPENDENT STUDY AND SPECIAL PROBLEMS (3)
Prerequisites: Senior standing and consent of the department
Designed for independent research and study of special marketing problems. A comprehensive research paper is required. Maximum of two enrollments, not in the same term, for a total of six credit hours.