Notes
Outline
Doing Behavioral Research on the Internet
Ellen F. Rosen
Chicago State University
Fall, 2002
Suggested Reading
Birnbaum, M. H. (2001).  Introduction to Behavioral Research on the Internet.  Upper Saddle River, New Jersey:  Prentice-Hall.
What is Behavioral Research?
This course will be from a psychologist’s perspective because that is what I am.
Psychology has 7 key themes
Psychology is theoretically diverse. (from observations theories are constructed to link the observations together....these theories are 
then tested empirically)
Psychology is empirical (based on systematic observation)
What is Behavioral Research? (CONT)
Psychology evolves in a sociohistorical context (current social trends and beliefs impact on theorizing and ideas in psychology...likewise 
psychology has an impact on society (e.g., testing, vocabulary and ideas such as neurosis, impact of environment on behavior, etc)
Behavior is determined by multiple causes
Behavior is shaped by our cultural heritage (culture consists of shared customs, beliefs, values, norms, institutions, and other products of a community that are transmitted socially across generations)
What is Behavioral Research? (CONT)
Heredity and environment jointly influence behavior
Our experience of the world is highly subjective  (see for example the Grand Illusions Website or the Escher Gallery)
What is Behavioral Research? (CONT)
Research, no matter what the method, is done to answer a question (or hypothesis)
To do good behavioral research, then, all of these 7 basic themes of psychology must be taken into account in order to clearly answer the question.
To this end many research methodologies have been developed.
Scientific Research
Science is a way of knowing, a way of separating the useful from the not useful; it is a mode of inquiry not a method of application;  it is a way of thinking, a process
The application of science is another human endeavor...technology
science is a method whereby diverse beliefs can be compared so that usefulness can be determined
Scientific Research (continued)
science in and of itself, cannot communicate information...that is a value-added process which scientists engage in because they believe that only knowledge communicated is useful
judgement is a human activity in which knowledge about a situation is used to make a decision; an interpretation is made of the evidence
science and imagination work together:  imagination generates theories and hypotheses and scientific thinking puts them to the test of evidence
Critical Thinking
According to Halpern (1989), there are three hallmarks of critical thinking:
it has a purpose;
it is based upon reasoning;
it evaluates all sides of the question in a constructive manner.
Critical Thinking
 Grasha (1995) Practical Applications of Psychology (Harper Collins) suggests the following steps in critical thinking about behavior:
be sure that the terms and concepts are being used correctly
figure out the underlying assumptions and challenge them
form a hypothesis, a question, an "educated guess" to direct your search for more information
scrutinize the validity of data or evidence used to support the explanation
Evaluate whether the explanation fits the underlying evidence
Further Explorations
Learning to Learn Site
What is Different about Web Research
Populations are different and therefore samples may be different
Minimal space needs
Data coding is automatic
No lab assistants necessary
Experimenter bias effects do not exist
Not possible to run all types of studies
Cannot be sure conditions are controlled
Participants are truly volunteers; if become bored they drop out
Problem of multiple sampling of same person
Creating Web Pages
Hyper Text Markup Language (HTML) is the language of the web page
The web browser changes these commands into the page that is viewed
HTML can be written directly by using a simple editor like NotePad or UltraEdit or any of a dozen others.
HTML can be written indirectly by using a word processing program like Microsoft Word or by using a specialized web page generating software such as Microsoft FrontPage.
Web Pages
Some creation programs allow you to view the HTML source code
Pictures and inserts into the HTML file are saved as separate files with their location indicated in the source code
Once the web page is finished it is uploaded onto a public space on a web server
Use an FTP program (File Transfer Protocol)
Examples are FTP Explorer, WSFTP etc.
To upload, need permission from web server administrator